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Marketing > Advertising and Promotion > B2B Marketing

Browse through our extensive list of free B2B Marketing magazines, white papers, downloads and podcasts to find the titles that best match your skills; Simply complete the application form and submit it. All are absolutely free to professionals who qualify.

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How Leading Companies Tie Employee Advocacy to Business Outcomes Insights from expert marketing and communications pros who are doing it..
The Tension in B2B Customer Experience Management Discover research findings by Econsultancy conducted globally with 220 B2B professionals...
B2B Loyalty, The B2C Way Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers...
The Modern Marketer's Online Meeting Primer With this modern marketer's online meeting primer, you'll have the best practices used by top..
How to Deliver Content Your Employees Will Love to Share An employee advocacy guide...
5 Ways to Boost Marketing ROI with Online Meetings This paper explores five ways your business can take advantage of online meetings...
Quick Start Guide To Employee Advocacy Training How to onboard your advocates in less than 30 days...
The State of Financial Services Marketing: The Role of Financial Education Examine perspectives of +125 financial services marketers..
Context, Commerce and Customer: Best Practices to Exceed Expectations This report, based on the findings from an online audit of more than..
The Essentials of B2B Marketing - Spring 2016 Kit Download this kit to learn everything you need to know about B2B Marketing...
Secrets to Successful B2B Sales & Marketing Metrics This collection of short essays and best practices span across the entire sales &..
Tomorrow's Midmarket B2B eCommerce Will Take Place In The Cloud Download this study and learn how mid-market B2B sellers are responding to..
The B2B Marketer's Field Guide To Customer Engagement Leverage customer engagement and advocacy to drive brand, demand and profitable growth...
From Kittens to Conversions: Content Marketing Leaders Increase Effectiveness with Video Content marketing Leaders plan to increase content..
Lead Generation: Steps to Target The Self-directed Buyer Learn how to address the educated buyer to influence their purchasing decisions..
10 Ways to Improve Your Content Marketing Today Learn rules to achieve loyal fans by producing great content...
Five B2B MarCom Strategies to Increase Sales Now - Free eBook YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade..
Promo Marketing Headlines Is the number one daily news source for the promotional products industry...
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison -- Free 27 Page eBook Without alignment between sales and..
How to Choose an Attribution Platform for mCommerce Apps If you're considering attribution platforms for your app business, this is the..
Introduction to Business Blogging Learn how to use business blogging for marketing success...
The Mobile Revolution & B2B Why Mobile Ignites a Revolution and the Marketing Imperatives for today's B2Bs..
B2B Sales Lead Success Checklist Turn B2B leads into sales! Is your company doing all the right things to make this happen?..
5 Strategies Every Credit Union Can Use to Improve Family Financial Capability Learn how to drive lasting change to the financial..
Content Syndication Options for B2B Technology Marketers You've spent the time and money to produce your content. Now you want to get it in..
5 Strategies Every Bank Can Use to Improve Family Financial Capability Learn how to drive lasting change to the financial capabilities of..
The 2015 State of B2B Programmatic Advertising New Research Reveals How B2B Marketers Will Invest in Programmatic...
Key Considerations When Selecting a User Management Platform Solution Discover how the key to online success today is acquiring more users,..
The Data-Inspired Art of Growing Customer Relationships We've all heard of data-driven marketing. Learn how to be data-inspired...
Beyond NPS: Identifying Advocates And Inviting Them To Take Action You have their NPS score...now what?..
The B2B Digital Marketing Playbook As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver..
BlogNotions Marketers Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts Receive the BlogNotions monthly email series and..
The B2B Product Marketing Playbook B2B product marketers face distinctly different challenges from other marketing functions--so we wrote a..
Mobile Enterprise Magazine Report: Becoming Mobile First Key elements for creating an enterprise-wide mobile strategy...
Driving AdWords Leads In Salesforce and How to Measure Results This guide will help Salesforce users learn how to set up an AdWords campaign..
The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report What is the impact of a bad sales meeting?..
2013 Annual Webinar Benchmarks Report Benchmark your webinars against industry standards...
B2B SEO eBook: Tips for B2B SEO Download the free 15 page B2B SEO eBook that provides useful tips to help marketers improve their B2B SEO..
The Top 10 B2B Marketing Mistakes...And How to Avoid Them A crowd-sourced eBook lead by Dianna Huff and Mac McIntosh. They asked their..
The Art of Using Data to Nurture Your Best Leads Marketers, discover how to use data to uncover the full potential of a lead...
Consumers Leave Sites When Forced to Create an Account Do you make customers register an account in order to leave comments on your site,..
Lead Generation Tactics: A Recipe for Success Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B..
35 Tips for Marketing iPhone and Android mCommerce Apps Download the app marketing eguide that'll make an immediate difference for your..
The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter Learn how to generate leads with blogging, LinkedIn,..
ePayments Rising: The 2014 Market Report on B2B Payments This independent report presents a comprehensive, industry-wide view into what is..
Harness the Power of Influencers and Advocates Learn how to find and use influencers and advocates to gain buyer's trust on your behalf...
5 Elements of Successful B2B Email Marketing An email marketing campaign is a direct marketing tactic with relatively low costs and..
A Definitive Guide to Social Selling Find prospects. Build relationships. Crush targets...
Reducing Friction in the Sales Cycle: Best Practices in Sales Contract Management “You've got to be kidding me! I can't send this..
What Bank Marketers Need to Know To Reach Two-Year and Four-Year College Students Examining financial attitudes and behaviors of two-year..
Flip My Funnel - Guide To B2B Account Based Marketing As modern B2B marketers, we have been lucky enough to witness some of the most..
7 Steps to Improve Your Procure-to-Pay and B2B Processes This report will examine the Procure-to-Pay process, as well as B2B..
Easily Create the Most Effective Tool in B2B Marketing Develop and manage personas with this step by step worksheet...
Social Media Marketing: 12 Essential Tips for Success Learn how to effectively engage customer communities with a new, social marketing mix...
Measuring the Value of Advocate Marketing Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle..
The Little Black Book of B2B Referrals Learn how to take your customer referral program from desperate and awkward to downright irresistible...
Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online Discover how content is consumed in..
The Data-Inspired Art of Growing Customer Relationships We've all heard of data-driven marketing. Learn how to be data-inspired...
Better Lead Yield in the Content Marketing Field If you are currently creating content, this report will show you how real decision makers..
31 Tips For Generating B2B Website Leads A guide for small and mid-sized businesses..
The B2B Field Marketing Playbook It's your time to shine field marketers! Here's a playbook created just for you!..
Secrets to Successful B2B Webinars This best practice guide covers a variety of elements surrounding successful webinar strategy and..
2013 B2B Marketing Mix Survey Results Sagefrog has released their marketing mix survey results!..
The Integrated Marketing Analytics Guidebook Learn how to build a marketing analytics framework and show marketing ROI with this integrated..
Is Dirty Data Your Company's Dirty Secret? Discover how data cleansing helps to improve performance for your B2B marketing campaigns...
Social Marketing to the Business Customer - Free Sample Chapter This book will help you learn to listen to your B2B market, generate major..
5 Ways AdTech Can Scale Account-Based Marketing Buyer habits are changing. Today's B2B buyers want to engage with your marketing on their..
How to Effectively Use E-mail Marketing to Increase ROI Many companies report that the most challenging aspect of successful e-mail..
Technology B2B Sales Lead Success Checklist Determine if your technology company is doing all it can and should be doing to turn leads into..
Your Image is Everything: Six Successful Logo Makeovers Your company’s logo is one of your most visible and valuable assets. Ideally,..
Social Selling in B2B Sales Over the past decade, B2B customers have become socially empowered, highly informed decision makers...
How Healthy Is Your B2B Marketing Data? Gain insight into your customer info to develop a stronger marketing data management plan...
Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth ‘Marketing Gold' has the ability to become a..
The Essential Marketing Automation Handbook Learn 15 crucial steps to successful B2B Marketing Automation...
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Th..
B2B Blogging eBook - Basics, Best Practices... and Blunders Why are we blogging? If you're reading this eBook, you're probably working on a..
42 Rules of Social Media 42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications..
B2B Guide: Increasing Marketing ROI with Call Intelligence Drive greater marketing ROI today! With this guide, you'll learn 3 easy tips for..
The B2B Demand Gen Marketing Playbook To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at..
How to Boost Your Company's Sales with Marketing This step-by-step guide will help you create a successful business-to-business..
The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On Influencer marketing is catching fire. It's an exciting..
Good Push Index In Urban Airship's third and most expansive Good Push Index data study (examining more than 2,400 apps and 500 million push..
Matt Heinz on the Modern Marketing MBA:Everything You Need to Know About Building, Managing, and Closing B2B Business As a result of..
Today @ Target Marketing Is the email newsletter for serious direct marketers looking for practical tips and strategies for profitable..
7 Ways to Leverage Social Profile Data on Your Site for Marketing Success The abundance of demographic data, interests and friends that..
   
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