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Forrester's Market Overview: Employee and Customer Authentication Solutions Dive into the trends of the frothy authentication market...
6 Common Marketing Problems and How to Beat Them Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of..
Marketing Has Changed. Don't Be Left Behind. The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read..
Email Power Prospecting Sales Kit Email prospecting is hot and it feels much less threatening than cold calling...
Top 10 Productivity Problems Marketing Teams Face and How to Solve Them Does your team have enough time in the day? Is productivity..
The CMO Toolkit The CMO Toolkit explores the issues that you find most important, like how marketing automation can be used to increase ROI,..
10 Ways to Improve Your Content Marketing Today Learn rules to achieve loyal fans by producing great content...
The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts We interviewed 60+ leading conversion rate..
How B2B Marketers Can Identify And Engage The Most Likely Buyers Get the "Marketer's Guide To Prioritizing Leads" and learn how to..
Reputation Matters: Expert Advice For Your Brand's Email ROI More than 1 in 5 emails never reach the inbox. That's 20% of lost ROI - before..
6 Steps to Power Advocates to Create Authentic Brand Content Learn how advocates can help you fill your content gap...
The Big Impact of Big Data on Affiliate Marketing Get the Big Data intelligence you need to manage a successful affiliate program. Read this..
The Definitive Guide to Employee Advocate Marketing A seven step guide and checklist to ensure success...
5 Tips to Get Back Time to Be Creative Discover tips for improving your creative work productivity...
Predictive Marketing: The Science Behind Marketing One of the hottest trends in marketing and lead generation is predictive marketing. But..
A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base Discover, nurture and grow your untapped customer base with this..
How to Get Internal Buy-in for Employee Advocacy Learn everything you need to know to sell your employee advocacy program internally...
The Only Way is Omni-Channel Top Tips for Retail Rejuvenation and Recovery..
30 Minutes to Maximizing LinkedIn Use this quick summary to help ensure that you don't miss out on what LinkedIn has to offer and get..
Motivate and Reward Your Customer, Employee and Blogger Advocates Thanking advocates for their efforts is an important component to Advocate..
The Gaping Hole in Your B2B Marketing Automation Download this on-demand webinar to learn how to bring more human interaction into your..
The Marketing Automation Executive Value Guide Learn how to start the right conversations, and pick up tips and stats to help you sell..
Grow Your Customer Base: Cut Your Customer Reference Program Make the grass greener on your side...
Privacy and Security Advantages of Social Login The practice of implementing traditional username/password authentication on the web suffers..
A Buyer's Guide to Affiliate Management Software Performance marketing relies on accurate tracking, hence tracking technology and software..
Key Considerations in Selecting a User Management Platform Solution The key to online success today lies in the virtuous circle of acquiring..
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle - FREE eBook! (Usually $8.99) An inspiring story for young..
Media Buyer's Guide to Sponsored Content The Media Buyer’s Guide to Sponsored Content is the one-stop resource for understanding and..
From Information to Insights: Understanding Big Data Online Never before have digital marketers been blessed with such immense quantities of..
Sales and Marketing Management Is published 6x a year and is the leading authority for executives in the sales and marketing field...
Marketing Automation Success Kit A marketing automation system is an investment that needs to be properly researched...
How Mobile is Transforming Customer Experience Setting a Mobile Course for Customer Experience..
Le Manuel des Hackers… Comment les Hackers Volent les Identités Ce livre blanc est le premier d'une série de livres dans..
Credentials as a Service: How the Cloud and Personal Credentials Management are Converging This white paper will define the issues and..
5 Tips to Make Sure That Customers Transact With Your App The Challenge for eCommerce Apps - Keep customers happy and generate revenue...
Silverpop Demo: Drive Marketing Results Take a few minutes and watch this demo to learn more about how your organization can benefit from..
10 NEW WAYS TO THINK ABOUT AFFILIATE MARKETING BEST PRACTICES Stay ahead of the pack with a new perspective on affiliate marketing. Download..
4 Simple Ways to Find Time for Creative Work How to fuel production without killing creativity...
Five Critical Business Trends Leading Executives in HR, Finance, IT, Sales, Marketing, and Operations are Addressing This white paper..
The Content Promotion Manifesto Get the most out of your content marketing...
No One Hears Your Pounding Heart! The Ultimate Guide to Presentation Confidence This guide will share both tried and true techniques to..
Leveraging Your LinkedIn Profile For Success This eBook will help you maximize your exposure and achieve verified results through LinkedIn...
Executing Successful Global Email Campaigns Email has experienced a rejuvenation of late; the once maligned channel has re-emerged as a..
How Geomarketing Changes Everything Learn the basics of geomarketing, why it is a necessity for every modern brand, and top recommendations..
Lessons from the Leading Edge of Customer Experience Management Top organizations are improving both customer loyalty and profitability by..
State of Marketing 2012 The findings of the 2012 “State of Marketing” report indicate that the role of the CMO now encompasses..
25 Marketing Automation Tips Straight From Sales Ever wonder how your sales team can benefit from a marketing automation tool?..
Biggest Changes in iOS 8 for App Marketers Updating your user acquisition strategy in response to Apple’s latest OS..
Data-Driven Content Marketing 3 key tools to help you stop wasting your content dollars..
The Complete Website Redesign Handbook: 65-Page Guide to Taking a Successful Website Redesign Project from Idea to Launch Download the..
Why Modern B2B Marketers Need Predictive Marketing Predictive modeling is rapidly becoming something that every company needs to survive...
The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences 5 essentials for turning advanced personalization solutions into..
Make Every Second Count: Time Management Tips and Techniques for More Success with Less Stress – Free Book Summary Know in ten minutes..
Guide to Global Email Campaigns Localize and Optimize Your Campaign for Global Audiences..
Solve the Organizational Challenges of Translation It’s not just your organization; most companies are struggling with increased..
The Marketing Automation for Sales Playbook Learn how automation enables marketers to better support their sales teams through features like..
FierceCMO Subscribe to FierceCMO today to start receiving news and analysis that will help marketing leaders like you generate product..
Content Promotion & Distribution Cheat Sheet Is your content getting the attention it deserves?..
Predictive Lead Scoring - How To Turn Data Into Revenue “Predictive Analytics” is the buzzword du jour, but how do I take..
Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance Customer-centric content and authority..
Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer An initiative to..
The Essentials of CMO's – Free Kit Download this kit to learn everything you need to know about executive marketing...
Your Guide To Create Professional Documents on Word By downloading this free guide, you agree to receive regular updates on the latest cool..
Power Prospecting Sales Kit It’s not uncommon to lose focus on your pipeline--or funnel--and consistently filling it with new..
Promo Marketing Is the leading publication serving the $15.6 billion promotional products industry...
Driving Education Enrollment through Agile Content Management Discover how to reach the right prospective students through your website...
e-Commerce Guide to Search Visibility and Content Marketing What should e-Commerce SEO look like today?..
31 Tips For Generating B2B Website Leads A guide for small and mid-sized businesses..
Top 10 Trends in Email, Mobile & Social Marketing Discover the top trends, challenges and opportunities facing digital marketers over the..
Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results Discover an efficient way to gain insight into consumers'..
Salesforce for B2B Marketers: The Complete Guide Learn why Pardot is the marketing automation solution of choice for Salesforce customers...
7 Convenient Truths to Capitalize Mobile Web All the trends tell us that mobile browsing is the next big thing, but in the rush to “go..
What's Your Purple Goldfish How do you stand out in a sea of sameness?..
Strike a Chord: Lessons for Making Your Web Content Resonate Learn how successful content creators strike a chord with their prospects each..
State of Marketing Automation 2014: Processes that Produce Examine the state of Marketing Automation Platform adoption (MAP) and..
The Importance of Blogs in Your Marketing Efforts This White Paper is written for marketers and explains why Blogs should be a part of every..
The Plan to Grow Your Business with Effective Online Marketing Learn how to put the power of inbound and content marketing to work...
How to Build an Inbound Website: Measurement & Insight Understand why evaluating data is essential to your business success...
Abandonment to Acquisition: 5 Tactics to Reduce Mobile Channel Abandonment Why customers are abandoning transactions in droves and why is it..
10 Metrics for 2013 Marketing Success With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email,..
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms--Free Sample Chapter Build a..
Common Short Codes: The Time Is Now for Mobile Marketing IDC's perspective on the future of mobile marketing and how to reach over 270..
Inbound Marketing: Get Found Using Google, Social Media, and Blogs-- Complimentary Excerpt Stop pushing your message out and start pulling..
8 Tips to Create Search-Friendly Press Releases Use press releases to boost rankings and generate leads...
Online Reputation Management White Paper Download this free Online Reputation Management White Paper that will give you tips about how SEO,..
Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter This book includes checklists, case studies, and example to..
The Essential Guide to Selecting Your Web Content Management Solution Choosing the right WCM Solution can be a challenge. Find out how to..
Identifying and Improving Mobile App KPIs Deliver amazing mobile app experiences that drive real business results...
Defining Your Localization Strategy: Choosing From the Spectrum of Language Service Providers Selecting the right Language Service Provider..
Legrand Uses Virtual 3D Product Demos to Accelerate Sales, Increasing TRADESHOW LEADS by 106% Learn how Legrand was able to increase their..
12 Key Takeaways for Mobile Leaders On May 20-21, 2013, hundreds of mobile professionals across all retail, travel, financial services and..
10 Commandments for Developing a High Impact Customer Experience Strategy eBook Exclusive Whitepaper: The 10 Commandments for Developing a..
2013 Annual Webinar Benchmarks Report Benchmark your webinars against industry standards...
Using Commission Segmentation to Optimize Performance Marketing Programs What would you change if you had true insight into your performance..
Marketing Automation -- Benchmark Summary Report This report covers the most challenging obstacles to marketing automation success in the..
Best Practices Toolkit - How to Create Engaging Content Engagement = Content + User Involvement + Acquisition...
Manufacturing Demand: The Principles of Successful Lead Management Manufacturing Demand is a must-read for modern marketers seeking how to..
Three Converged Media Campaigns Worth Emulating Download to learn proven converged media strategies from Ben & Jerry's, KPMG, and Hollister...
Mobile, Webmail, Desktop: Where Are We Viewing Email Now? Do you know how your customers are reading your email?..
The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter Learn how to generate leads with blogging, LinkedIn,..
How to Develop a Single View of the Customer through Social Collaboration Customer interactions today span multiple touch-points. As such,..
Lead Generation for Dummies - Free Sample Chapter Read this book to learn how to create a lead generation plan, work with both inbound and..
Big Data Marketing: Engage Your Customers More Effectively and Drive Value Leverage big data insights to improve customer experiences and..
The Presentation Lab: Learn the Formula Behind Powerful Presentations --Free Sample Chapter Revealing the difference between great slides..
Why Advertising Through Real-Time Bidding Needs a New Buying Model Read how evolving the buying model to focus on value over cost can drive..
Enabling Remote Employees with High Quality Video In this paper, QUMU analyzes the delivery of live and on-demand mobile video content...
Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler A diverse collection of Modern Marketing tips, tricks, and insights from..
What is Customer Service? Too often, customer service is viewed as a department, a designated employee’s job role, or someone..
Forbes.com: Real ROI with Social Infrastructure Find out how Forbes.com was able to unify login options, reach social users, and encourage..
5 Ways to Pump Up Web Revenue In today's connected digital world, every marketer needs to think like a publisher; constantly producing..
Sales & Marketing - One Voice Creating ONE consistent customer experience for all direct and indirect channels...
The B2B Marketer's Guide To Cross-Marketing Product Lines Get this comprehensive guide to cross-marketing product lines and learn how to..
The Definitive Guide to Mobile Sales Enablement 70% of sales organizations using tablets are realizing a positive ROI. Learn how mobile is..
CMO Perspectives on Email Deliverability Prosper from CMO insights on email deliverability...
Escape the 9 Levels of Work Hell Does arriving at work feel like walking through the very gates of Hell into an office full of unproductive..
2014's Must-Have Resolutions for Marketers Stay ahead of the curve, embrace marketing trends and get big results in 2014!..
Leverage the Right SEO Data to Know What Travel and Leisure Customers Want Allocate content efforts to meet consumer demand and understand..
How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success Discover how your franchise can succeed on a local level..
Experience Platform Brochure Learn how to treat millions of customers like they’re one-in-a-million with our Sitecore® Experience..
Response Provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV,..
Fundamentally Changing How Products are Presented at Tradeshows Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show..
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force--Free Sample Chapter You have a powerful yet underutilized..
Making Connections: Understand Your Best Customers to Maximize Results Build better business results and achieve greater return by..
Beyond Last Touch: Understanding Campaign Effectiveness How do you measure digital advertising success? And how do you track and measure..
Virtual Trade Show Technologies that 'WOW' Hands-on interactive product demonstrations that engage attendees and eliminate shipping...
Customers for Life: Technology Strategies for Attracting and Keeping Customers Are too many technologies preventing you from having a single..
SWOT Analysis -- Developing Your Strategy Skills This free eBook describes the SWOT analysis, a technique that you can perform for products,..
The 5 Deadliest Marketing Mistakes To err is human, but some mistakes are bigger than others. Here are the five most painful, most horrific,..
The Social Marketer's Guide to Infographics This report will look at infographics from the social marketer’s perspective...
The Essential Marketing Automation Handbook Learn 15 crucial steps to successful B2B Marketing Automation...
Social Marketing: How to Build an Employee Advocacy Program This eBook will help employees use LinkedIn and Twitter to drive brand..
Webinar: Establishing Your DemandFunnel Having a Process from Click to Close..
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits--Free Sample Chapter This book..
Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter Reach, Engage, and Influence Marketing Decision Makers...
Don't Fish with Dynamite: What Fishing Can Teach you About Content Marketing This ebook features an eye-opening look at how understanding a..
Predictive Marketing: Competitive Advantage For Today, Survival For Tomorrow Marketing technology expert David Raab from Raab Associates..
Three Essentials for Maximizing Partner Marketing Success How to align efforts and get the best results with business partners...
Guide to Inbound Marketing Best Practices Learn best practices for successful inbound marketing campaigns...
Strategists Answer Top Five Social Questions Download now to learn how brands like TaylorMade, Finish Line, & Lexus think about social...
2014 B2B Marketing Mix Survey Results The purpose of this survey is to provide a planning tool to help marketing professionals optimize..
The 2013 Marketing Analytics Benchmark Report See how fellow marketers choose metrics, define ROI and turn marketing analytics into..
Responsive Web Design by Example--Free 33 Page Excerpt Responsive web design is an explosive area of growth in modern web development due to..
6 Ways to Increase Marketing Content Utilization Discover how highly effective marketers deliver the right content to empower sales and..
Harnessing BIG DATA to Grow Revenue Discover how to mend the gap between social data and ROI...
The 2012 Buyer's Guide: 10 Best Free & Paid Website Optimization Tools Reading this 2012 Buyer's Guide: The 10 Best Free & Paid Website..
Questions to Ask Your Prospective Paid Search Advertising Agency Learn the key questions to ask before choosing an agency to manage your..
Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter Proprietary audience development is now a core..
View From the Top: An Inside Look at How People in Power See and Shape the World--Free Sample Chapter Learn leadership from the best--proven..
The Simple Explanation + 4 Reasons Why Preference Management Matters Right Now Learn why preference management matters to marketers now!..
Milestone CMO Compensation Report From CMO Council Want to know what chief marketers are earning worldwide? Looking to see how you stack up..
Your Reputation Holds the Key to Deliverability Are your sending practices stopping your emails from getting through?..
30 Marketing Ideas in 30 Days – Entrepreneurs DIY Marketing Guide Even in struggling economic times, small businesses' entrepreneurial..
Innovative Marketing Strategies for Individual and Personal Lines Insurers Discover how best practice companies in the insurance industry..
Multi-channel Marketing This white paper is intended for marketing professionals who want to integrate their business processes with a..
Content Marketing ROI: Quantifying the Value of the Difference Using data collected from 96 marketing practitioners as part of Aberdeen's..
5 Things Your Franchise Needs to Market Locally and Maintain Brand Control As a franchise, you know how important it is to provide your..
12 Essential Tips for Socializing the Channel In this white paper, we define a clear set of objectives and metrics with which to socialize..
GETTING SUCCESSFUL WITH MARKETING AUTOMATION With the release of “The Definitive Guide to Marketing Automation”, Marketo once..
Cross-Channel Marketing Report 2014 - An Excerpt Get insight into the extent to which organizations are delivering orchestrated..
The Growth Hackers Wake Up Call How Growth Hacking Rewrote Marketing's Best Practices..
2014 Janrain US Consumer Research: Social Login and Personalization In October 2013, Janrain commissioned Blue Research to assess consumer..
Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom--Free Sample Chapter Serve to Be Great is the perfect..
The 6 Web Metrics Even the Experts Forget to Measure Evaluating the performance of a website by the number of page views alone will never..
Industry Report: 2014 Global Email Survey How are organizations handling email marketing today? How do they coordinate communications on ..
The Complete Guide to Social Infrastructure Learn how to socialize your website or mobile application to create immersive user experiences..
Inbound Marketing 101: Tips for a Better Inbound Marketing Program! Download the free 9 page Inbound Marketing 101 eBook that provides..
The Retail Marketing Challenge Report Discover how to leverage Customer Intelligence across digital and traditional channels to increase..
Customer Success Programs: Tools to Close Deals Few marketing programs match the effectiveness of a comprehensive customer success program..
Distributing and Marketing eBooks Are you writing an eBook? Or maybe you already have an eBook file. Where do you begin? This course is your..
Smart Marketing: Marketing Fundamentals During the Recovery Learn valuable lessons on how to fine tune your internet marketing and..
Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts Content marketing attracts customers, builds trust..
Preserving Mobile Marketing: 6 Steps Marketers Must Take Now The details marketers need to know about express written consent and how to..
5 Reasons to Use Paid Search Advertising When paid search advertising is done correctly it can optimize both your budget and your exposure..
Fueling Revenue with User-Generated Content Learn how brands can drive consumer content creation, capture data, and achieve unprecedented..
The Sender Reputation Report Do you know the key factors that impact email deliverability?..
Top 10 Social Media Truths For 2014 10 social media rules that stay true through any trend in online marketing...
Native Advertising: What it means for brands and publishers - An Excerpt Find out how industry experts interpret native advertising...
Google My Business Locations Demystified Key things to know as you adjust to Google’s new location marketing tool for enterprises with..
Use Social Content To Drive Commerce People don't want advertising when making a purchase - they want valuable content. Social media is the..
iBooks Author Essential Training In this course, author and educator Chris Mattia demonstrates how to use the Apple iBooks Author..
Death of the Contact Center: Are the Rumors True? As consumers rapidly embrace the web and mobile devices for fast answers to questions, is..
Shepherding Your Content for Operational Efficiency Sure content is king. Everyone knows that. But what a lot of companies don’t know..
A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline Understand the context in which marketing..
How a Unique Campground Found a Unique Email Marketing Partnership Learn how the franchise Kampgrounds of America maintains their national..
5 Questions To Ask Before Integrating Social Into Your Brand's Marketing Campaign Understanding the power of social integration is half the..
The 5 Worst Things a Creative Can Say This eBook exposes five common phrases that create the illusion of productivity, but are hiding..
5 Tricks That Fraudsters Use to Target eGaming Operators In this Playbook discover the results of conversations with exfraudsters and law..
Six Things To Know About Real-Time Display Advertising Discover why an integrated approach to targeting across the entire purchase funnel is..
Marketing Campaign Development What Marketing Executives need to know about architecting global integrated marketing campaigns...
Scale Employee Advocacy to Thousands - The Steps to Success Learn how retail giant Target scaled employee advocacy to thousands and drove..
Marketing Leader's Checklist: Is Your Team Tracking These Key Metrics? To help save you time scouring the internet for information on how to..
8 Simple Rules to Globalize Your Content Now! This fast and fun eBook takes you through 8 simple rules you can use to prepare your content..
Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates Learn how to teach employees the skills they need..
The Short Code Marketing Opportunity Learn more about short code marketing, the audience and what the marketing opportunity is for this..
5 Reasons Why Preference Management Is Good For Marketing ROI Preference management is not just a compliance initiative, it’s a..
Sitecore Digital Marketing Trends Report: Uncovering the realities of today's digital marketing landscape The tide is rising. Find out..
Why Second-Hand Words Could Be Worth More Than Gold! Any organization that localizes or translates content has three important language..
Social Media Engagement For Dummies -- Free Sample Chapter This eBook sample will help you build and grow relationships with followers and..
The Team Guide to Selecting Your Web Content Management Solution Understand the needs of your team when selecting the right WCMS...
B2B Guide: Increasing Marketing ROI with Call Intelligence Drive greater marketing ROI today! With this guide, you'll learn 3 easy tips for..
Marketing Through the Seasons Your guide to creating a marketing plan for every season...
2015 Enterprise Buyer's Guide to SEO Your guide to finding the right SEO partner...
5 Ways to Prove the Value of Your In-House Creative Team Does your in-house creative team get as much respect as a Chihuahua in a dogsled..
Making Lead Scoring & Nurturing Work Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their..
Multilingual Marketing Content: Growing International Business with Global Content Value Chains This research report describes proven..
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Th..
A 'YouTube-like' Experience For Employees Leading research firms are predicting that video is becoming a key component of workplace..
8 Clues That Your Company Needs a New Website What has your website done for you lately? Are you getting the traffic, leads and sales that..
Leveraging Social Media to Make Your Webinar a Success Use Social Media to Make the Most of Your Lead Generation Webinar...
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage-- Complimentary Excerpt Turn..
6 Keys to Sales & Marketing Alignment Learn the sales and marketing benefits of better alignment with marketing automation...
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales--Free Sample Chapter The small business..
Your Localization Strategy: Identifying a Best-Fit Localization Partner Since a lot of localization vendors offer comparable services it's..
Display Ad Clickers Are Not Your Customers We're all familiar with the usefulness of search engines to answer a specific or immediate need..
Explore Features & Functionality Powering Successful B2B eCommerce Websites Successful B2B companies are listening to their customers'..
Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook Learn more about advanced and..
Variance in the Social Brand Experience Social Customer Research Findings from Lithium & The CMO Council...
   
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